Take the Lead Pave your Way

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Our Services

1. Public Affairs and Government Relations

-- Advice on campaign and stakeholders lobbying
-- Networking with government officials and key opinion leaders
-- Risk and Crisis management

2. Media Relations

-- Media tactics
-- Media skills and communication training
-- Social media strategies

3. Training

-- Executive image building
-- Media interviews and communication skills
-- Risk and Crisis management

4. Real Time Data Analysis and Strategies

-- Social media monitoring
-- Compiling social listening reports
-- Strategic partner https://asianalytica.com

Profile

LeadAll is a young and vibrant consulting firm cofounded in 2021 by three veteran media practitioners, specialising in Government and public relations, media strategy, executive training and social media management. Combining professional experience and big-data application, LeadAll’s expertise focuses on market analysis and public opinion dynamics which are key in helping public institutions and private enterprises formulate anticipatory strategies, problem solving proposals and crisis management. LeadAll’s major clients include:

● Media training for executives of leading local and international banks;
● Consultancy service for 2021 Legislative Council Election candidates, providing strategic advice on campaign strategy, speech writing, election forum debate preparation and training;
● Host of a video series commissioned by the Trade Development Council featuring its Executive Director on the annual achievements of the Council;
● Host of webinar for banks and financial institutes;
● Provided crisis management advice and media service to NGOs;
● Compiling media reports and daily social listening reports for various clients.

Contact Us

Team

Annie Cheng

Director

Winnie Tsui

Director

Law Chi Fai

Director

About US

Annie Cheng

Annie is a veteran journalist specialising in political news. In her 30-year career, Annie has developed a second-to-none ability in analysing complex and interlocking social, political and economic issues. Annie has worked for all four of the biggest local broadcasters including TVB and RTHK and Cable TV. In 2005 she joined PCCW Media as the vice president of the new department and helped launch the telecom group’s business and news channels. She was also responsible for training reporters and the production of current affairs programmes for Now News Channel. Annie has won multiple awards in recognition of her glittering career. In 2009, she received the Peabody Award of Best Documentary, which is regarded as the TV industry’s answer to the Pulitzer Prize. Annie graduated from the Chinese University of Hong Kong, majoring in Government and Public Administration. She obtained her master’s degree of China Studies at the Hong Kong University of Science and Technology and was a Journalism Fellow at the University of Toronto.

Winnie Tsui

Winnie Tsui is one of the most recognised and respected TV professionals in Hong Kong. Throughout her 30-year career as a news anchorwoman and financial programme host, Winnie has been a pioneer. She was amongst the first generation of anchors specialising in news presenting. Having served in three major broadcasting stations, Winnie was also responsible for selecting and training more than 100 news presenters. Many of them have developed into well-known personalities in the industry. After graduating from the University of Hong Kong in 1993, she joined Cable TV, which launched the territories’ first all-news TV channel in the same year. In 2000 she joined the news department of TVB and helped launch TVB’s first 24-hour news network in 2003. In 2005 she joined PCCW Media as chief anchor and producer. Then again, she was a key executive responsible for setting up Now333, the first business-focused news channel of Hong Kong. Since the advent of 24-hour news cycle in the early 1990s, Winnie has been dutifully reporting to the audience major events that shaped the political and economic scenes of Hong Kong, mainland China and the world. Winnie has hosted a vast array of news and financial programs, covering an extensive range of subjects including the Legislative Council elections before 1997; the handover ceremony of Hong Kong’s sovereignty to China in 1997; the September-11 attacks in the US; the global credit crisis in 2008; China-US trade and tech rows as well as the post-pandemic economic restructuring, to just name a few. She has also interviewed countless political and business leaders, as well as economists, scholars and senior executives of listed companies and financial institutes. Apart from her busy working schedule, Winnie always loves to share her working experience to young people. For many years, she has taught on-air presentation skills in journalism schools of major local universities, mentoring students who aspire to pursue their careers in the TV industry.

Law Chi Fai

Law Chi Fai is the most experienced financial TV journalist in Hong Kong. His extensive knowledge in the local and international markets stretches across areas including public finance, corporate finance, stock and money market operations, investment, financial regulations and data analytics. Chi Fai graduated in the Chinese University of Hong Kong in 1992 with a degree in economics. He has worked as a journalist in various media organisations including Commercial Radio, Cable TV, Hong Kong Economic Journal and TVB. In 2005 he joined PCCW Media and helped launch Now333, the first business-focus news channel of Hong Kong. He was responsible for the management and operation of the channel, taking in charge of the editorial of financial news while supervising all investment programmes. Chi Fai took a sabbatical in 2007 to pursue his studies in financial analysis and fund management at the University of Exeter in UK and acquired a postgraduate degree. Thereafter, he returned to Hong Kong and re-joined PCCW Media and resumed his original senior management roles. In his career, Chi Fai has covered many important news events, including the return of Hong Kong's sovereignty, the 1997 Asian financial turmoil, the global credit crisis of 2008 and the post-pandemic economy restructuring. Having interviewed numerous political and business leaders, Chi Fai also has built up an extensive network with top decision-makers of Hong Kong.